Sprite advert evaluation
The initial pitch for the idea of the advert was that it was going to open with a person walking through an empty street, the scene was going to be black and white to make it look dull. The main character was then going to spot a green light, this green light would lure them to a vending machine filled with Sprite bottles. The person was going to buy and then drink the bottle of Sprite, once consuming the drink the world around them would regain colour and become bright and happy. Once this had been shown there was going to be upbeat music playing whilst the character happily drank the bottle of Sprite. The advert would end with a bottle of Sprite and a can of Sprite being in front of a wall covered with bright coloured graffiti which would read 'Sprite up your street', a voiceover would then say "Only one Sprite is right".
My role in the production of the Sprite advert was 2nd Camera Assistant, I was told to shoot the close ups and extreme close up shots for our advert. As 2nd camera assistant I was able to experience what is it like to work under the control of someone else's creative vision and having to discus fully with them how to position the camera in order to give them the shot they wanted.
I feel that my strengths as 2nd camera assistant was that I was able to use my previous knowledge of photography and camera operating to my advantage, allowing me to create strong shots which helped strengthen our advert. As well as this I feel I was able to give advice to both the Director/Producer and the first camera assistant on different angles in order to make the advert as visually strong as possible.
My weaknesses in my role was that I tried to make my creative vision come through more than the directors, this was due to it being the first time I've worked under someone else's creative vision. Once shots has been discussed thoroughly I was able to create the shots that the director wanted.
Sprites target audience was anyone but focuses specially on teenagers, we wanted to make the advert appropriate to their audience as we were trying to sell their product. We did this in multiple ways, one way was through who we casted as our main character, we decided to use a teenager to help show who the product is aimed at and the influence people of the same age to purchase the product being advertised. Another way in which we made our advert fit the aimed target audience was through the music we used, we decided to use upbeat, fast-paced music as it appeals to most teenagers music taste.
Our advert had strong aesthetic qualities, these were shown through extreme close ups and close ups depicting the sharp colours of Sprite, not only this but we also were able to use a graffitied wall in our advert which fit the colours of Sprite and was made to fit exactly the size of the shot which helped make our advert aesthetically strong. Below are some examples of this:
My role in the production of the Sprite advert was 2nd Camera Assistant, I was told to shoot the close ups and extreme close up shots for our advert. As 2nd camera assistant I was able to experience what is it like to work under the control of someone else's creative vision and having to discus fully with them how to position the camera in order to give them the shot they wanted.
I feel that my strengths as 2nd camera assistant was that I was able to use my previous knowledge of photography and camera operating to my advantage, allowing me to create strong shots which helped strengthen our advert. As well as this I feel I was able to give advice to both the Director/Producer and the first camera assistant on different angles in order to make the advert as visually strong as possible.
My weaknesses in my role was that I tried to make my creative vision come through more than the directors, this was due to it being the first time I've worked under someone else's creative vision. Once shots has been discussed thoroughly I was able to create the shots that the director wanted.
Sprites target audience was anyone but focuses specially on teenagers, we wanted to make the advert appropriate to their audience as we were trying to sell their product. We did this in multiple ways, one way was through who we casted as our main character, we decided to use a teenager to help show who the product is aimed at and the influence people of the same age to purchase the product being advertised. Another way in which we made our advert fit the aimed target audience was through the music we used, we decided to use upbeat, fast-paced music as it appeals to most teenagers music taste.
Our advert had strong aesthetic qualities, these were shown through extreme close ups and close ups depicting the sharp colours of Sprite, not only this but we also were able to use a graffitied wall in our advert which fit the colours of Sprite and was made to fit exactly the size of the shot which helped make our advert aesthetically strong. Below are some examples of this:
The main technique we used in our advert was changing the footage from black and white to colour. To help portray the dullness of the world before our character consumes the Sprite we decided to have the beginning footage shown in black and white. Once the character sees the light it will lead them to a vending machine with Sprite bottles inside, the light and bottles are shown in colour. Once the character has consumed the Sprite the world transforms into colour. We did this through using special effects when we came to the editing stage of our advert, as we didn't know how to get the effect we wanted we had to have help from a member of a different group.
Another technique which we used was extreme close ups of the cardboard painted vending machine, we also shot low angled shots to help extend the size of the prop. Through using specific camera angles it helped improve the reality of the prop and made the prop look more realistic.
The content of our advert is effective as it appeals to target audience, it's effective as the colours we used in our advert are bright and colourful as well as this we used lots of greens and yellows to match the Sprites packaging as it's one of their most recognisable features. Our advert is effective due to its run length, our advert runs for 36 seconds. We decided on making it around 30 seconds long as this an ideal length to get the key points of the advert across without losing the viewers attention.
The purpose and aim for our advert was to show the viewer than Sprite is a fun drink, when consumed it will improve your mood and make the world brighter. We wanted the advert to be upbeat and colourful to appeal to our target audience, The impacted we wanted our advert to have was for the viewer to want to purchase our product, not only this, we wanted the viewer to enjoy the advert and find it fun and entertaining.
We wanted people to watch and enjoy our advert, to then purchase a bottle/can of Sprite and enjoy the drink.
Another technique which we used was extreme close ups of the cardboard painted vending machine, we also shot low angled shots to help extend the size of the prop. Through using specific camera angles it helped improve the reality of the prop and made the prop look more realistic.
The content of our advert is effective as it appeals to target audience, it's effective as the colours we used in our advert are bright and colourful as well as this we used lots of greens and yellows to match the Sprites packaging as it's one of their most recognisable features. Our advert is effective due to its run length, our advert runs for 36 seconds. We decided on making it around 30 seconds long as this an ideal length to get the key points of the advert across without losing the viewers attention.
The purpose and aim for our advert was to show the viewer than Sprite is a fun drink, when consumed it will improve your mood and make the world brighter. We wanted the advert to be upbeat and colourful to appeal to our target audience, The impacted we wanted our advert to have was for the viewer to want to purchase our product, not only this, we wanted the viewer to enjoy the advert and find it fun and entertaining.
We wanted people to watch and enjoy our advert, to then purchase a bottle/can of Sprite and enjoy the drink.
Above is our finalised advert,
Our final advert was slightly different from our original plan, the main narrative didn't changed much. The only change was that we decided to make our character walk back through the same locations they walk through in the opening shots, we decided to do this as it helped show the viewer that once she drank the Sprite the world she'd just seen as dull had brightened up.
The main difference is that we weren't able to use a real vending machine like we had planned. We weren't given permission to refill the college canteen vending machine just with Sprite bottles like our original plan. We then thought about the possibility of renting one but due to the lack of budget we knew that wasn't a option, so in the end a member of our group painted a piece of cardboard to make it look like a vending machine. We then used specific camera angles so we could make it look as realistic as possible.
We also were not able to find a wall which we could graffiti 'Sprite up your street' on, instead we got the same member of the group who painted the vending machine to paint 'Sprite up your street' in a graffiti style on a piece of board. We then placed that in front of metal shutter and got a better effect than we originally planned.
Finally if we were to do it again I feel we would have looked more into using a real vending machine. Although the painted one worked, I feel the advert would have been stronger and more effective if a real one had been used. As well as this if we were able to change anything we would have liked to have added a voiceover, having a voiceover would have made our advert look more professional, unfortunately we couldn't find anyone with the right voice we were looking for in time.
Our final advert was slightly different from our original plan, the main narrative didn't changed much. The only change was that we decided to make our character walk back through the same locations they walk through in the opening shots, we decided to do this as it helped show the viewer that once she drank the Sprite the world she'd just seen as dull had brightened up.
The main difference is that we weren't able to use a real vending machine like we had planned. We weren't given permission to refill the college canteen vending machine just with Sprite bottles like our original plan. We then thought about the possibility of renting one but due to the lack of budget we knew that wasn't a option, so in the end a member of our group painted a piece of cardboard to make it look like a vending machine. We then used specific camera angles so we could make it look as realistic as possible.
We also were not able to find a wall which we could graffiti 'Sprite up your street' on, instead we got the same member of the group who painted the vending machine to paint 'Sprite up your street' in a graffiti style on a piece of board. We then placed that in front of metal shutter and got a better effect than we originally planned.
Finally if we were to do it again I feel we would have looked more into using a real vending machine. Although the painted one worked, I feel the advert would have been stronger and more effective if a real one had been used. As well as this if we were able to change anything we would have liked to have added a voiceover, having a voiceover would have made our advert look more professional, unfortunately we couldn't find anyone with the right voice we were looking for in time.