Secondary research
Fanta originated from Germany in 1940, it's now sold worldwide.
Fanta is manufactured by the Coca-cola company, Globally there are over 100 different flavours of Fanta.
The main flavour for Fanta is Orange however there are five other main flavours, these are shown below:
Fanta is manufactured by the Coca-cola company, Globally there are over 100 different flavours of Fanta.
The main flavour for Fanta is Orange however there are five other main flavours, these are shown below:
Target audience
Fanta targets it's product at children, teenagers, adults and anyone who wants a refreshing soft drink.
Fanta targets it's product at children, teenagers, adults and anyone who wants a refreshing soft drink.
Unique selling point
Fanta's unique selling point (USP) is the vibrant colours, tempting taste and tingling bubbles.
Fanta's unique selling point (USP) is the vibrant colours, tempting taste and tingling bubbles.
Competitors
Fanta's competitors are Tango, Orangina, Vimto, Lucozade and Mirinda.
These companies all make similar fruit flavoured soft drinks
Fanta's competitors are Tango, Orangina, Vimto, Lucozade and Mirinda.
These companies all make similar fruit flavoured soft drinks
Fanta's strengths and weaknesses
Strengths:
. Product is popular among young people . Excellent branding and advertising . Good distribution and availability |
Weaknesses:
. Drink is advertised as fruity but only contains 5% actual fruit juice . Health conscious people would not enjoy the product |
Sales Figures
Coca-cola, the manufacturer of Fanta sells on average 1.4 billion drinks per day.
Their annual turnover for 2014 was £30,239.16 million.
Fanta's UK sales figures dropped in 2009, in 2008 they made around £114.5 million then in 2009 it decreased to £108.1 million.
Coca-cola, the manufacturer of Fanta sells on average 1.4 billion drinks per day.
Their annual turnover for 2014 was £30,239.16 million.
Fanta's UK sales figures dropped in 2009, in 2008 they made around £114.5 million then in 2009 it decreased to £108.1 million.
Calories
Calories in Fanta - 330ml
Per 100ml - 29 calories
Calories in Fanta Zero - 330ml
Per 100ml - 3 calories
Calories in Fanta - 330ml
Per 100ml - 29 calories
Calories in Fanta Zero - 330ml
Per 100ml - 3 calories