Primary Research
The primary research which we carried out was a survey to find out what our audience thought about our chosen product 'Fanta', we wanted to use our survey to find out their buying habits, attitudes towards Fanta, opinions on rival products/ brands.
We carried out our survey using the website, Survey monkey, we got a total 66 responses on our survey. We decided to do our survey online as we could then use multiple different social media websites to share our survey on and get a larger amount of responses, not only this but through using social media we were able to get responses from our target audience age range.
Here is a link to our survey: https://www.surveymonkey.co.uk/r/7JFX3T5
We carried out our survey using the website, Survey monkey, we got a total 66 responses on our survey. We decided to do our survey online as we could then use multiple different social media websites to share our survey on and get a larger amount of responses, not only this but through using social media we were able to get responses from our target audience age range.
Here is a link to our survey: https://www.surveymonkey.co.uk/r/7JFX3T5
Survey Results
The information we collected from our survey was extremely helpful, as we used social media websites to get our results our audience age range was diverse. This allowed us to get answers from teenagers to middle age adults, all who Fanta aim their product at. The results themselves have allowed us to make final decisions on our advert so it then relates to a large majority of the audience.
The results from the survey are shown below:
The results from the survey are shown below: