Primary Research
I created a survey containing questions on what people thought about the horror genre, channel 4 and my horror idea. From this I was able to see what people from a wide age range like and dislike in horror films. This allows me to create my own horror avoiding the things that people dislike and focusing on what people like enjoy about horror films. From these results my horror production should be something that people from most age ranges will enjoy. Through sharing my survey on social media sites I managed to get 92 participants, this allowed me to have a very wide range of results.
Secondary Research
According to BARB, in 2010 Channel 4 has more female viewers than male. Through these results it shows that Channel 4 is watched mostly by people 55+, with people 16 - 34 second. This is useful information for when I create my horror production, I will need to ensure it appeals to Channel 4 viewers.
Sources:
www.channel4.com/media/documents/.../ResearchPowerPoint.ppt
http://www.barb.co.uk/
www.channel4.com/media/documents/.../ResearchPowerPoint.ppt
http://www.barb.co.uk/